 |
|
Tip #1 – Flash Graphics
Did you know you can use Flash Graphics within your course? You can utilise any existing official flash marketing that you may have. This can give your training course a very nice look and feel.
For example, Corsica Tourism & London City Airport included a nice flash image within their course.. We can help you upload your flash images. |
 |
|
Tip #2 – Progress Logo & Module Title
Replace the 2 default globes in the training course with logos of your own.
This adds an extra element of branding and can look fun too.
This example is from the Butlins course where they now have 'Billy Bear' showing the user where they are on the course.
You can also change the name of the module list and have a different logo too. In this example, Butlins have a yellow background and the same logo (this can be a different logo too). |
 |
|
Tip #3 – Competitions = 300% boost!
Competitions give your e-learning a huge boost. Our figures show that clients get around 300% more agents completing training if there is a chance they could win something.
Many clients have experienced superb course completion rates a result. We will plug any competition you run and feature it on out homepage & newsletter - even small prizes make a huge difference.
Guaranteed prizes are really popular. Explore! offered a free Huxley bear to the first 100 agents and all were gone in matter of days! |
 |
|
Tip #4 – Video / YouTube
We recommend lots of video. It really enhances training.
A picture tells a thousand words – so why not include some promotional video to engage with people better? It’s really easy to embed a You Tube video or we can help you host your own video.
OTT has its own YouTube channel too so we'll feature any of your videos there too!
|
 |
|
Tip #5 - Twitter & Facebook
Online Travel Training have a big following on Twitter & Facebook and we find it really helps gets the message out there and encourage brand engagement.
If you need help setting up a Twitter or Facebook page or just would like some advice please let us know – we are happy to help. |
|
|
|
Tip #6 – Dedicated URL
We can purchase a special branded website address (URL) for you. You can then use this URL in press releases & trade ads.
Some clients have purchased special web addresses and point them to their training course e.g.
www.czech-experts.com >> see the trade ad here
www.A2BtransfersTraining,com
|
|
|
Tip #7 – Google & Bing Maps
Have you thought of adding an interactive map to your site under contact information or even as a way of locating key areas of interest? Users can dtag the map and zoom in and out - very interactive!
It’s very easy in embed a Google Map into a web page.
Andorra Tourism have an interactive map on their training course - see here |
|
|
Tip #8 – Quiz improvements
Do you know that in the quizzes within your course you can also use images to illustrate a question? At the left you can se how Qatar Airways has used an image to illustrate a question.
Also, have you thought about using other forms of quiz questions such as missing words, ratings, matrix & free text – just ask us for help!
|
 |
|
Tip #9 – Log actual bookings
Why not set up a rolling competition where agents can log that they have made a booking with you? it's a great measure of ROI!
EVA Air have done this with a simple online form which agents have access to via the training course. |
 |
|
Tip #10 – Linking & Menu Bar Use
Did you know it's very easy to add links from your training to your own website?
Likewise, you can link to your training from your own website too.
Also - how is your Menu Bar utilisation? You can upload brochures or have "meet the team" etc..
See Rail Europe or KeyCamp courses for a good example of links & menu bar use. |
 |
|
Tip #11 – Make contact and STAY in contact
Maximise your investment by staying in contact with all the agents that have passed your course.
You have earnt those names & email, they are hot leads - so use them!
Staying in contact increases brand awareness and loyalty. |
